The Island Ship Center Times

For years, Island Ship Center (ISC) has given out a manila folder with each new guest’s receipt and/or paperwork. The folder was printed with coupons, service lists, and much more to communicate all of the great stuff that ISC offered to its guests and clients. But, it needed a refresh…

Owner Seema’s genius idea and graphic designer Michelle’s skills combined to create The Island Ship Center Times, a newspaper-style folder, printed in-house at ISC, that shares stories from the ISC blog and other sources that ISC guests may find helpful. It’s no surprise that this new folder format is a huge hit!

How can you creatively zhuzh your marketing materials to stand out, communicate, and be effective? Instead of a traditional brochure, why not try a newspaper-style folder?