
Nationwide Pack & Ship and Best of Show
Sedona, Arizona
Donna
Timeline
Seema, Fahim, and Marty visited Donna in Sedona in May 2024 and spent a couple of days with her and her new manager, Heather, and long-time expert packer, pickup person, gallery liaison, and Heather’s husband, Matt. During our time with the team, we traveled to surrounding areas to check out markets, visited galleries that are their clients to speak with them about what they’d like to see in the future, and checked out the amazing new former Bank of America space that they hope to lease, renovate, and move into soon to build a mega-store and go-to, high-class shipping and wholesale center for the greater Sedona market. The new facility comes complete with a large safety deposit area that they hope to rent, along with growing private mailboxes. Follow-up coaching continued through the end of 2024.
Goals
To take an existing successful business and transform it with rebranding, location moving, staff restructuring, and mission zhuzhing to allow it to continue to serve the beautiful community of Sedona and increase its specialties in extremely high-end art shipping from local galleries, as well as its sister business, Best of Show, that wholesales gift packaging and supplies to local businesses.
Results
Donna and her team have faced enormous challenges this past year, both before our visit and since, with Donna losing the two most important people in her life in 2024 and with Matt and Heather losing four people in their lives and a fifth on hospice, so, as Donna says, the fact that they’re all still upright and smile is a huge win. Despite challenges, they were able to successfully move into the new space, work on sorting out 2,800 safety deposit keys that were dumped into a bucket by the previous tenant and install state-of-the-art software to manage the safety deposit boxes and coded access to the secure walk-in bank safe in which they live, switch their main POS software to ShipRite NEXT, which suits their needs better, and increase rates as needed to better cover costs and meet their target market. They also invested in a large foam machine to enable them to tackle more high-end art clients and gallery freight shipments, which has proven to be a great gain for them. They hired and let go of three or four people, lost and subsequently regained their largest client, and now have a wonderful staff that works well together. Donna said that they have improved their community standing ten-fold because people have seen their investment in both their business and community through participating more in chamber events and more, as well as now have an outstanding landlord who helps promote them through their connections. The future is very bright and they are very optimistic about what it holds!